latest News
NEW & IMPROVED DEAD SEA SPA MAGIK
Newly Enriched Spa Blends.
Dead Sea Spa Magik products now contain no parabens. We only use allergen-free fragrance, have a Harmonised Water base, and have added an Organic Blend of Matricaria Flower Extract and Linden Blossom Flower Extract, Lemon Balm Leaf Extract and Rooibos Leaf Extract, certified as organic according to EEC council regulation No. 2029/91.
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WHY THE CHANGE?
“The upgrading of the Dead Sea Spa Magik formulations and design has come from years of research into what you, our customers desire. The new style design keeps the crisp and clean blue and white of the branding which reflects the pure mineral water ingredients in the products, and the addition of natural, earthy colours to the design reflects the new certified organic ingredients such as Rooibos and Linden Blossom, which have been added to our blends to enhance their natural effects.”
Kate Czik, Marketing Director, Finders International Ltd.
Not only have their been changes to the formulations, the packaging has also been improved.
Stronger Connections to Authentic Spa industry
Dead Sea Spa Magik products have been sold worldwide since 1981 in health stores, department stores, pharmacies and professional spas and salons, as ‘home spa treatments’ to alleviate even the most troublesome of skin conditions and give you a taste of pure spa relaxation. Through on-pack consumer promotions, Dead Sea Spa Magik now has a strong visual connection between its products and the worldwide Spas in which they are used, authenticating Dead Sea Spa Magik products as real spa products.
Addition of Keys/Symbols on Pack
With such a vast array of skincare products on the market today, making purchasing decisions a difficult and often time consuming process, we decided to add a number of symbols onto the front of our products to help consumers understand easily what the product is for and its key benefits. Here’s what we did…
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oral hygiene |
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BenefitsEach product has a sentence under its product name explaining its key benefits. StampsHighlight natural ingredients within the product. SymbolsRepresent new features of the product. A key to what each symbol represents can be found on the side of the box. What do these symbols mean?
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Allergen-free Fragrance
Many skincare products use fragrances which contain allergens, which can potentially cause allergic reactions, especially on very sensitive skin. Our fragrances are 100% allergen-free blends so those with sensitive skin can use the products with confidence.
No Parabens
Parabens are preservatives which have been linked with negative media reports suggesting they could be carcinogenic. We have therefore removed all parabens from our products and now use an alternative preservative system.
Harmonised Water
Harmonised Water™is the basic ingredient for your Dead Sea Spa Magik products. Itis different to normal purified water, which is the base for most cosmetics. Water is normally listed as Aqua (Purified Water) and is the main ingredient in most skincare products (which is why it is listed first on the list). Harmonised Water™ is special as it goes through a de-ionising process to remove all impurities, before all the therapeutic Dead Sea Minerals are put back into it to make it much more effective on the skin than normal water.
OFFICAL LAUNCH
NOW BETTER… NATURALLY
NATURAL PRODUCTS EUROPE
13th & 14th April 2008 Olympia, London
Natural Beauty Zone, Stand 1551
Our new and improved Dead Sea Spa Magik products will be officially launched at Natural Products, Europe next April. Here you will see all the newly packaged and reformulated Dead Sea Spa Magik products. You can meet the team and chat to us about all the new changes to the brand and why we felt they were necessary.
All the Now Better… Naturally campaign materials such as posters, leaflets and showcards will be on display for you to see before you order.
For more information on the Natural Products Europe 2008 exhibition please visit www.naturalproducts.co.uk
HURRY!! GIFT RANGE SELLING FAST!
Our new range of gifts were launched in September 2007 ready for Christmas. These proved massively popular! So they will be launched as year round gift sets for 2008 and will include all new and improved Dead Sea Spa Magik products.
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Features of Spa Treat gift range
Huge consumer savings on selected packs… easy to retail to your consumers
Introducing New Spa Magik 50ml range of key products… ideal for trial and travel
Introducing New Spa Magik accessory range… to complete at home spa regimes perfectly
To view full details please click here.
NEW LOYALTY CARDS
ENCOURAGE REPEAT PURCHASE
FREE GIFT WORTH £10 WITH 4 PURCHASES OVER £5
To encourage consumers to repeat purchase and reward them for being loyal to Dead Sea Spa Magik we have introduced a loyalty card scheme. When customers buy 4 dead sea Spa Magik products* they will receive a FREE gift worth £10.**
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How to Claim Free Gift
All customers have to do is collect receipts as proof of purchase for their four products. They then staple receipts as proof of purchase to their loyalty card, given to them in store by you, and fill out all the required fields inside the card. Receipts with completed loyalty card is then posted to Finders at a FREEPOST address: Finders In Ltd., Freepost TW2055, Cranbrook, Kent TN17 1JY
Once we receive the completed loyalty card we will send the customer their Free gift direct. Its that simple. If you would like to run the Dead Sea Spa Magik Loyalty Card scheme in your establishment please call us on 01580 211055 to receive your loyalty cards. To help push this promotion we also have some bold, red shelf edgers for you to put on the shelves holding Dead Sea Spa Magik stock letting your customers know about the scheme and that they will receive a FREE gift worth £10.
* Each individual product must have a minimum retail price of £5. ** Subject to availability. Contents may vary slightly.
OUR GIRLS RUN FOR CANCER RESEACH
Race for Life is Cancer Research UK’s flagship event that has grown to become the UK’s largest women-only fundraising event.
In 2007 Race For LIfe brought together 665,000 women to walk, jog or run 5k to raise £40 million pounds for Cancer Research UK – the world’s leading independent organisation dedicated to cancer research. Please click here to read for about Cancer Research and Race For Life. |
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Racing For Our Jo
Last year a member of the Finders team was diagnosed with breast cancer, and has recently finished her tough chemotherapy and radiotherapy treatments, and is now on the road to recovery…
When people close to you are diagnosed it can be a big shock and really hits home how prevalant Cancer is in the UK. I’m sure we all know at least one person close to us who has suffered. So this year we all decided to do Race For Life to raise money for Cancer Research and all its sufferers and their families.
On Sunday 18th May 2008 we took part in the Race For Life at Mote Park in Maidstone, Kent. Near enough all the girls that work at Finders head office took part.
Mote Park is a beautiful setting, the rain held off and the sun even popped out… it was a beautiful day and the exercise did us all good I’m sure! We raised a fantastic £1558.20 for Cancer Research!An amazing achievement for… We will definitely be back for the 2009 event! Well done girls! |
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